Marquis publisher, Wheeler Sammons Jr. has an established friendship with Carl Sandburg, who was also friends with Sammons’ father, Wheeler Sammons Sr. For the 30th edition of Who’s Who in America, Sandburg pens a foreword, in which he states, “There are many big books trying to tell What’s What or How Now or even Why Why but for Who’s Who we go to Who’s Who of long establishment and deep roots.”